Submit your website to Bing and other search engines
You can submit your website to Bing for free in Bing Webmaster Tools: add the site or import it from Google Search Console, verify ownership and list your sitemap. Submitting won’t help if robots.txt lets in only Googlebot or a noindex for bingbot was left on the site. Bing’s index also feeds DuckDuckGo, Yahoo and Copilot, and in Czechia one search in seven happens on Seznam.
What visibility beyond Google means
- Seznam, the Czech search engine, has its own bot, SeznamBot, and its own index. According to StatCounter it accounted for about 15% of searches in Czechia in September 2026.
- Bing affects more than Bing. According to its help pages, DuckDuckGo largely sources its traditional links from Bing, Yahoo refers site owners to Bing Webmaster Tools for inclusion in its search, and Microsoft Copilot cites pages from Bing’s index.
- A sitemap tells search engines which pages the website has; Seznam reads it from the link in robots.txt.
How to submit your website to search engines: Google, Bing and Seznam
Registering with the webmaster tools is free. It doesn’t guarantee rankings or immediate indexing, but it shows how many pages the search engine knows and which errors it has found; that can’t be determined from the outside. You sign in with an account, add the website address exactly as the website runs (https, with www or without) and then verify ownership. What WebMeter finds out about indexing in Google is described in the SEO check.
| Search engine | Tool and ownership verification | Sitemap |
|---|---|---|
| Google Search Console: meta tag, file or DNS record | in Search Console or robots.txt | |
| Bing | Bing Webmaster Tools: meta tag, BingSiteAuth.xml file, DNS record, or import from Search Console without further verification | in Bing Webmaster Tools or robots.txt |
| DuckDuckGo and Yahoo | no registration of their own; use Bing Webmaster Tools | via Bing |
| Seznam (Czech market) | Seznam Webmaster (Seznam.cz account): meta tag or file | from the link in robots.txt |
IndexNow is optional and is set up on the website itself. According to indexnow.org, a change notification sent to one participating search engine is shared with the others, Bing among them.
Why Bing and Seznam matter for a small business
A business targeting Czech customers misses roughly one search in seven without Seznam. Bing has only around 5% in Czechia according to StatCounter, but its index also feeds other services, including Copilot (more in the guide to AI visibility). Yet website rules are often written for Google only and block the other bots by mistake.
Why Bing or Seznam can’t find you: common mistakes
- robots.txt allows only Googlebot and blocks everyone else with a general User-agent: * group, SeznamBot and bingbot included.
- A block for Googlebot also hits Apple (Siri, Spotlight) and Brave Search: Applebot follows the Googlebot rules when it has no group of its own, and according to its help pages Brave won’t fetch anything Googlebot isn’t allowed to.
- A noindex aimed at one search engine, for example in a bingbot or seznambot meta tag, was left on the homepage after testing.
- The sitemap isn’t valid XML, is empty, lists HTTP addresses or addresses on another domain, or exceeds the limit of 50,000 URLs and 50 MB per file.
- The sitemap contains redirected, deleted or noindex pages, or addresses that robots.txt forbids to search engines.
- The sitemap generator writes today’s date as the change date (lastmod) for every page, so search engines stop trusting that date.
- The homepage links to defunct domains or to pages that return an error.
What WebMeter checks for Bing and Seznam: robots.txt, noindex and sitemap
WebMeter evaluates robots.txt for the homepage for Googlebot, SeznamBot, bingbot, DuckDuckBot, Applebot and YandexBot, and for Brave according to the Googlebot rules. It looks for a noindex aimed at a specific search engine in meta tags and the X-Robots-Tag header. It finds the sitemap via robots.txt or at /sitemap.xml and checks that it is valid (compressed too), lists HTTPS addresses on the same domain and stays within the limits. It spot-checks up to five addresses from it for errors, redirects or noindex, and counts how many addresses robots.txt forbids to Google, Seznam and Bing. It assesses whether the change dates are plausible, looks for traces of IndexNow and checks links from the homepage to up to 18 external websites; it counts as broken only a non-existent domain, a 404 or 410 error, or a server error. It also shows traces of verification in the webmaster tools: meta tags from Google, Bing, Seznam and Yandex in the homepage code and verification records from Google and Yandex in DNS. A block or noindex for Google and Seznam counts towards SEO; this area is informative and doesn’t count towards the overall score (see the methodology). The sample report shows what the result looks like.
WebMeter doesn’t log in to Search Console, Seznam Webmaster or Bing Webmaster Tools. So it doesn’t know whether the website is registered, how many pages are indexed or where they rank. A missing trace doesn’t mean “not registered” (see the questions below), and WebMeter doesn’t probe files such as BingSiteAuth.xml. IndexNow can rarely be recognised from the outside, so the report often shows “not determined”.
Bing and Seznam visibility check for free
Enter a domain and see whether the bots of Seznam, Bing and other search engines may access the website, together with the other areas.
Not sure what to make of the result? We offer a no-obligation consultation, just write to kontakt@webmeter.eu.
Website design: a new site submitted to Bing and Seznam
SEO is part of every new website we build: a sitemap, a robots.txt that lets SeznamBot and bingbot in, and submission to Google Search Console, Seznam Webmaster and Bing Webmaster Tools. After launch you can see how many pages each search engine knows.
How website design works → Case study: from 73 to 97 points →
FAQ on search engines beyond Google
Why does Google find my website but Bing doesn’t?
A common cause is a robots.txt that allows only Googlebot and blocks other bots with a User-agent: * group, or a noindex aimed at bingbot. What bingbot may access is shown by a free WebMeter check; how many pages are indexed is shown by Bing Webmaster Tools.
How much does it cost to submit a website to search engines?
Nothing. Google Search Console, Bing Webmaster Tools and Seznam Webmaster are free. Submitting doesn’t guarantee rankings or that every page gets indexed.
WebMeter says “no trace found”. Does that mean the website isn’t registered?
Not necessarily. WebMeter only sees a verification meta tag in the homepage code and a verification record in DNS. Verification by file, importing the website into Bing Webmaster Tools from Search Console or verification via Google Analytics can’t be seen from the outside. A missing trace therefore doesn’t mean the website isn’t registered, let alone that it isn’t indexed.
Do I have to use IndexNow?
No. IndexNow is an optional protocol a website uses to notify search engines of a changed page. According to indexnow.org it is used by Bing, Seznam, Yandex and Naver, among others; Google isn’t one of them. Search engines also find pages through the sitemap and links. WebMeter only shows “detected” or “not determined”.
Other areas checked
- SEO checker
- What is SEO
- SSL certificate check
- SPF, DKIM and DMARC check
- Website speed
- Cookies and GDPR on your website
- Security headers
- NIS2 and your website
- Competitor comparison
- AI search engines
- Website accessibility
- Third parties on your website
- Domain and DNS check
- CMS and technology
- Website exposure check
- Company and e-shop
- What a website audit covers: all 15 areas
How the check treats your website is described on the page about the WebMeterBot robot; what is stored and for how long is in the data processing policy.