SEO consulting is for businesses that want to know what their customers search for on Google and why they find competitors instead. We measure your website with WebMeter, check search volume and competitors with professional SEO tools, and you get a keyword map per page, ready-to-use titles, descriptions and copy, and a regular ranking report. We propose a price after a no-obligation consultation, based on scope.
An SEO consultant does not guess what people might search for. The work starts from real search volume, from who wins the search results today and from what your website can do technically. That turns into specific proposals for every page.
Starting point
We measure your website with WebMeter: 15 areas including the six SEO pillars, speed, indexing and visibility in AI search.
Search data
Search volume, keyword difficulty and intent: who is looking for information and who is already choosing a supplier.
Deliverable
Every page gets a main query and supporting queries, with ready-to-paste copy.
Ongoing
We track rankings for selected queries every week, and clicks and impressions in Google Search Console.
Held back by technology?
When the old website is not enough, we build a new one from scratch, based on the keyword map. Website in 1–2 weeks.
Before we write a single title, we look at the numbers. The example is real research for the Czech version of this page: how many people in Czechia search each query per month and how hard it is to reach the top ten.
Search volume and difficulty (KD) of selected SEO queries in Czechia
Source: WebMeter keyword research, Czechia, average monthly search volume over 12 months, as of 2 Nov 2026. KD = difficulty 0–100 based on links to the top ten websites.
| Query | Volume | Difficulty KD | ||
|---|---|---|---|---|
| Services: target of this page | ||||
| seo konzultant | 900 | 1 | ||
| seo agentura praha | 900 | 0 | ||
| seo konzultace | 800 | 0 | ||
| seo specialista | 800 | 0 | ||
| seo služby | 700 | 1 | ||
| seo agentura | 700 | 26 | ||
| seo audit | 500 | 0 | ||
| Tools: target of the free SEO check | ||||
| seo optimalizace zdarma | 1,200 | 2 | ||
| nástroj na seo | 1,100 | 0 | ||
| seo check | 1,000 | 79 | ||
| kontrola seo | 700 | 3 | ||
| test seo | 700 | 25 | ||
| seo checker | 700 | 86 | ||
Queries with similar volume differ in difficulty: “seo check” (1,000, KD 79) and “kontrola seo” (700, KD 3). That is why we mainly target Czech queries with low difficulty.
A keyword map assigns each query to one page. Two pages targeting the same query would compete with each other. The example is part of the WebMeter keyword map, with the same data.
| Page | Main query | Supporting queries | Intent |
|---|---|---|---|
| /seo-konzultace | seo konzultant (900) | seo konzultace 800, seo specialista 800, seo služby 700, seo konzultant praha 150 | service |
| /seo-kontrola-webu | seo kontrola (700) | kontrola seo 700, test seo 700, seo analýza zdarma 450, seo analýza webu 250 | free tool |
| /rychlost-webu | optimalizace rychlosti webu (400) | google rychlost webu 150, rychlost webu google 150 | information and tool |
| /co-je-seo | co je seo (1,100) | seo optimalizace pro vyhledávače 1,100, co je seo nastavení stránky 900, seo h1 700 | information |
The last row was a content gap: people searched for what SEO is, and the website had no page for it. The map showed it, and so the guide What is SEO was created.
The examples are illustrative, for a made-up plumber in Prague. These are exactly the differences we look for on every page, and for each mistake we propose the correct wording.
| Page element | Wrong | Right |
|---|---|---|
| Title | Home page | Plumber Prague: water and heating repairs within 24 hours | Company |
| Meta description | missing, or “Welcome to our website.” | Water, heating and drain repairs in Prague. We come within 24 hours and tell you the price up front. Call or write to us. |
| H1 heading | “Welcome”, or two H1s on one page | Plumber Prague: water, heating and drain repairs |
| Headings | H1 followed straight by H4, a heading used just for big text | H1 → H2 for sections → H3 for items |
| URL | /index.php?id=27&lang=en | /plumber-prague |
| Link text | click here | boiler and heating repairs |
| Image alt text | missing, or IMG_2041.jpg | Plumber replacing a bathroom tap |
Same topic, different intent. Someone asking “what is seo” wants an explanation, not a price list. That is why every type of query needs a different type of page:
| Query | What the person wants | Which page answers |
|---|---|---|
| what is seo | to understand what it is | a guide with explanations and examples |
| seo check | to test the website right away | a free tool with a result |
| seo consultant prague | to find a supplier | a service page with the process and contact |
| how much does a website cost | to estimate the cost | a page with the price or what it depends on |
This is how this page looks in search results. We write the title and description so that they fit and people want to click.
The title has 57 characters (46 + “ | WebMeter”), the description 131.
Below the title, the page is held together by its heading outline. Search engines and screen readers use it to understand what the page is about and how it is organised:
<title>SEO consulting: keyword research and SEO audit | WebMetermeta descriptionSEO consulting: website SEO audit, keyword and competitor research…H1SEO consulting: what people search for and why they find youH2What SEO consulting includesH3Website SEO auditH3Keyword and competitor researchH2Search volume and keyword difficulty: what the data showsH2SEO consulting FAQH3How much does SEO consulting cost?H4only rarely: a sub-point inside an H3 (this page does not need one)These rules apply to every page we propose. WebMeter checks most of them itself with every scan.
They find out what your customers search for, who wins those queries today and what your website is missing. The result is a keyword map per page and specific proposals for titles, descriptions and copy, which we then measure.
The price depends on scope: the number of pages and services, regions and languages, and whether you want ongoing rank tracking. You get a fixed price in advance, after the first no-obligation consultation.
It depends on the competition for each query and on how quickly the proposals get onto the website. We track rankings every week and do the first review after a month. Nobody who is honest can guarantee a position or a date.
You get the proposals ready to paste and your website administrator puts them in. We do not repair old websites. If the technology holds the website back, we recommend a new website built from the keyword map.
Yes. Search data comes mainly from Google, so we track indexing in Bing Webmaster Tools, and for the Czech market also in Seznam Webmaster. WebMeter checks with every scan whether search engines know the website.
It helps, because it shows the real clicks and queries of your website. Without it we start with the WebMeter check and search data, and we help you set up Search Console.
Both. In Prague we can meet in person, otherwise we consult online.
Want to know first how your website is doing? Run the free website SEO check or read the OAZAPAP case study (WebMeter score from 73 to 97 points).
The first consultation is free of obligation. We go through your services and website and suggest which queries are worth targeting.
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